He looks very rude, doesn’t he? since he is taking a big bite on a whole sushi-roll.
Yesterday, it’s Setsubun day in Japan, and traditionally, you eat a whole sushi roll without cutting it into pieces. It’s supposed to bring you a happy year if you can eat all of a whole roll in looking toward the lucky direction. This year, it is the east-northeast 東北東. This custom has been originally carried on in Osaka area but now it becomes popular all over the Japan due to the promotion by the producers.
You can learn more about Setsubun on Tokyo5’s site. →★http://tokyo5.wordpress.com/